The Agency Dallas, led by listing agents Damon Williamson and Cameron Ruschhaupt, has forged a dynamic partnership with Canadian builder City Park Homes to bring luxury townhomes to McKinney’s thriving real estate market. This collaboration, which began when City Park Homes sought The Agency Dallas’s expertise to revitalize the City Park Place community, has already yielded impressive results. Within just 30 days, Williamson and Ruschhaupt’s strategic vision turned the neighborhood around, showcasing their ability to deliver top-tier results. “We have been building strong relationships with developers over the last two years, and City Park reached out to us to turn the neighborhood around, and we have done just that,” Williamson shared. This partnership highlights The Agency Dallas’s growing dominance in North Texas’s new construction market.

 

City Park Place, located in the heart of McKinney, stands out with its modern farmhouse and transitional architectural styles, offering a fresh alternative to the “cheap modern” designs flooding the market. “The market is tired of cheap modern, and this project brings a fresh breath of a traditional but beautiful style,” Williamson noted. The townhomes, priced from $499,990 to $599,990, feature high-end finishes like quartz countertops, floor-to-ceiling cabinets, and dramatic 9- and 10-foot ceilings. Ruschhaupt emphasized standout features such as tankless water heaters, professionally engineered foundations, and vinyl low-e double-pane insulated windows, which combine style with energy efficiency. These elements cater to buyers seeking low-maintenance, upscale homes in a competitive market.

 

The partnership’s success stems from a collaborative approach, with City Park Homes bringing Canadian expertise and an open-minded ethos to the table. “We really enjoy the relationship and partnership with City Park. They have an open mind and are very collaborative with our ideas,” Williamson said. The Agency Dallas worked closely with City Park Homes to design modern floorplans that appeal to a wide range of buyers, from young professionals to families. Ruschhaupt added, “We’re in constant collaboration to ensure all marketing for the property is getting the most eyes possible.” This teamwork has resulted in 12 completed spec homes, with two under contract and plans for 142 additional lots in Phase 2 of City Park Place, plus 800 single-family lots in Anna, exclusively owned by City Park Homes.

 

McKinney’s booming new construction market, fueled by rapid population growth and major developments like the upcoming JW Marriott resort, makes City Park Place a perfect fit. “McKinney’s new construction market is booming, ranking among the top in the nation for building permits and housing starts,” Ruschhaupt explained. The community’s prime location near Hwy. 121 and top-rated Frisco ISD schools enhances its appeal, offering seamless access to shopping, dining, and employment hubs in McKinney, Frisco, Plano, and Allen. “The location is very convenient to shopping, major highways, and local business opportunities,” Williamson noted. This blend of accessibility and lifestyle makes City Park Place a standout in McKinney’s competitive 

The Agency Dallas’s marketing strategies have been pivotal in driving interest in City Park Place. From digital ads and billboard signage to seven-day-a-week model home coverage, Williamson and Ruschhaupt ensure maximum exposure. A broker open launch event on September 8, 2025, drew local realtors and residents, generating buzz about the community’s upscale offerings. “We’ve hosted a huge broker open to get the word out,” Ruschhaupt said, highlighting their proactive approach. These efforts, combined with The Agency Dallas’s global platform, have attracted buyers seeking modern, energy-efficient homes with family-friendly amenities. Feedback from brokers and buyers praises the “great floorplan designs and finishes throughout,” shaping the team’s ongoing strategy.

 

Williamson and Ruschhaupt’s complementary skills have been key to the project’s success. “Any project this large requires a lot of data and local expert knowledge. Cameron and I have isolated a niche that is needed for this project,” Williamson said, emphasizing their ability to deliver one of McKinney’s best products for the price. Ruschhaupt’s attention to detail and Williamson’s deep market knowledge create a seamless sales process, earning praise from City Park Homes. “The difference we have provided is ‘night and day different,’” Williamson shared, quoting the developer’s feedback. This partnership showcases The Agency Dallas’s ability to elevate a project beyond traditional agent listings through teamwork and innovation.

 

Looking ahead, The Agency Dallas is poised to support City Park Homes’ expansion into Anna and other North Texas markets, with plans for 800 single-family lots. McKinney’s status as a top-10 DFW destination, driven by affordability, schools, and local amenities, positions City Park Place for sustained demand. “McKinney has been voted in the top 10 best places to live in DFW 10 years in a row,” Williamson noted. With The TX Collective Group’s Katie Bankston also driving new construction projects, The Agency Dallas continues to redefine luxury living in North Texas, making City Park Place a must-see for homebuyers. Contact The Agency Dallas to explore available townhomes and secure your place in this vibrant community.