Coaches and front office executives relocating to Dallas-Fort Worth usually move in two steps. First comes a fast landing near the team facility, often a furnished lease arranged within days of the hire. Then comes a purchase timed around the family: school calendars, a spouse's career and the season. The right first step depends on the contract, whether the family is moving at once, and which side of the metroplex the job is on.
Staff hires happen quickly and often at the worst point in the calendar. The Agency Dallas helps coaches, executives and their families through our TAD Private Client: Sports & Entertainment division, working alongside our relocation division. Here is how we approach the move.
What should a new coach or executive do in the first week?
The first week is about reducing stress, not committing to a house. A practical order of operations:
- Confirm the facility and daily schedule. Frisco, Arlington and Victory Park pull toward very different neighborhoods.
- Arrange a furnished lease or extended stay within a reasonable drive of the facility.
- Decide whether the family moves now or later. Many families stay behind until the school year ends.
- Review the relocation package. Teams and organizations handle moving support differently. Our article on what corporate relocation packages usually cover explains common terms.
- Plan the home you are leaving. Sell, lease or hold, coordinated with an agent in that market.
Where do coaches and executives tend to live in Dallas-Fort Worth?
Staff choose neighborhoods for the same reason players do: the commute. Broadly:
- Frisco facilities. Frisco, Prosper, Plano and Celina. See our Frisco guide.
- Arlington. Southlake, Westlake, Colleyville and parts of Fort Worth. See our Southlake and Westlake guide.
- American Airlines Center. Uptown, Highland Park, University Park and Preston Hollow. See our Preston Hollow guide.
Our article on where professional athletes live in Dallas-Fort Worth covers each facility in more depth, and our guide to choosing a neighborhood based on where you will work applies to any new hire.
How do schools shape a coach's move to Dallas?
For families with children, schools often decide the neighborhood. Points to plan around:
- Public school enrollment is tied to address. In districts like Highland Park ISD, Carroll ISD and Frisco ISD, the home or lease address determines the school.
- Mid-year moves are common in sports. Our guide to enrolling mid-year in Dallas covers the process.
- Private schools have their own calendars. Admission cycles start early. See our Dallas private schools guide.
- A lease can secure a district. Some families lease in the district they want while they look to buy there.
Should a coach rent or buy after taking a job in Dallas?
Coaching contracts can be short, and staff often change with a head coach or general manager. That makes a strong case for leasing first. Buying makes more sense when the contract is long, the family is committed to North Texas, or the role is a senior executive position with a longer horizon. Our article on whether a newly signed or traded athlete should rent or buy uses the same framework, and our piece on renting short term before buying covers lease terms.
What about a spouse's career and the family's routine?
Relocations succeed or fail at home. Questions worth answering early:
- Where will a working spouse's office or clients be? A central location can balance two commutes.
- Does the family want walkable neighborhoods or more space? Our guide to walkable neighborhoods in Dallas helps here.
- How important are airport access and travel time during the season?
- Will the family keep a home in the prior city for family or future use?
How do Texas taxes affect a coach's relocation?
Texas has no state personal income tax, which many relocating staff notice right away. Property taxes are the trade-off, and they are higher than many newcomers expect. A primary residence can qualify for the homestead exemption, which for school district taxes rose to $140,000 after Texas voters approved a constitutional amendment in November 2025. Our article on Texas property taxes versus state income tax runs through the comparison. This is general information, not tax advice.
How does The Agency Dallas help coaches and executives relocate?
The Agency Dallas assigns a small team from our TAD Private Client: Sports & Entertainment division to each staff relocation. We arrange the furnished landing, build a neighborhood and school plan with the family, tour privately on the family's schedule, and coordinate with Agency offices in other markets for the home being left behind. Discretion matters for staff as well as players, so the same NDA-first approach applies.
What should a spouse or family see on a first scouting trip?
Families who are not moving right away often take one scouting trip before deciding. A well-planned trip covers more in less time. A useful agenda includes a drive from each candidate neighborhood to the facility at the hours the coach will actually commute, a tour of two or three schools, a few private home tours to calibrate budget and style, and an evening in each area to get a feel for daily life. Families should also visit grocery stores, parks and the routes to DFW Airport or Love Field. Our guide to what a Dallas-Fort Worth area tour should include lays out a full itinerary. When the family is ready, the Private Client: Sports & Entertainment page is the place to start a confidential conversation.
Frequently asked questions
How quickly can a new coach find housing in Dallas?
A furnished lease or extended-stay option can often be arranged within a few days, depending on the area and season. Frisco, Uptown and Victory Park usually have the most furnished options. A purchase takes longer, typically 30 to 45 days for a financed Texas closing, so many coaches lease first and buy once the family arrives.
Where do Cowboys coaches live?
Because The Star in Frisco is the Cowboys headquarters and practice facility, many coaches and staff live in Frisco, Prosper and Plano. Some choose Preston Hollow, Southlake or Westlake for larger lots or school preferences, accepting a longer drive. The right area depends on the daily schedule and the family's school plans.
Can a family stay behind while a coach moves to Dallas?
Yes, and many do, especially mid-school-year. The coach leases near the facility while the family finishes the year, then the family tours and buys in the spring or summer. That approach also gives the family time to choose between public districts and private schools before committing to an address.
Should a front office executive buy or rent in Dallas?
It depends on the contract and the family's plans. Executives with longer contracts or a commitment to North Texas often buy within a year. Those in roles that may change with leadership often lease first. Compare transaction costs, Texas property taxes and the likely time in the home before deciding.
Does The Agency Dallas help sell a coach's home in another state?
Yes. The Agency has offices in other major markets, and we can refer a coach or executive to a trusted agent there and stay involved, so the sale or lease of the prior home is coordinated with the move into Dallas-Fort Worth. One team keeps both sides of the move on the same timeline.
